This sign made me smile – it’s the inverted commas that
amuse me. What are they meant to convey, I wonder? Just how wild was this fish?
Caged or house trained? Absolutely raging or just a bit irritated? Naturally,
to comedy lovers of a certain age (me), a sign like this will trigger Gerald
the Gorilla jokes from Not the Nine O’clock News (“Wild? I was livid!”).
The sign was outside the Easy Fish Company in Heaton Moor,
Stockport (http://www.theeasyfishco.com/).
It’s a rather wonderful shop, even for a vegetarian (me again, hence my
ignorance of fishy adjectives). It doesn’t just sell fish - the cheese counter
is great, the bread good and the Christmas goodies last year were mouth
watering. Obviously I’m hoping for a whole series of signs – Cross carp? Mad
monkfish? Cheesed off cheddar? Well, you get the picture.